Unless you have been living in a cave, you would definitely heard of Pinterest.

But it seems like non-for-profit (NFP) really do live in a cave.

A quick look at ProBono Australia news shows that only a handful of NFPs use Pinterest, probably due to the lack of Australian users:

Okay, let’s not talk about Facebook and Twitter since it’s really over populated now (information overload anyone?)

But for those NFPs who haven had a social media account yet, this is a really good time to start.

So, stubborn NFPs! Hear me out!

Here aree FIVE benefits of using Pinterest:

  1. an online fundraising catalog feature (one of the best reasons to start)
  2. it’s FREE!
  3. increase website traffic to your official webpage
  4. connect with a huge pool of audiences (11.7 million users from U.S and 86% are female!)
  5. Good space for story-telling

With Pinterest just starting to build up on their community, don’t you think being the ‘first generation’ of Pinterest could really boost your organisation’s reputation?

Also, the tendency of people passing along your pinboard is really high within this small community.

I believe that in the near future Pinterest can even take over Facebook and Twitter, since it has these interesting features:

    • leaving comments and liking the pin
    • re-pinning (similar to re-tweeting)
    • pinning what we posted on their own personal board
    • can upload pictures and videos into categories of different “boards”
    • easy to navigate

Don’t you think having a virtual pinboard that is free, boosts awareness and involves a huge community is really, really tempting?

Oh and did I forget to mention that it is totally FREE?

Here are some smart NFPs who already embrace Pinterest:

1. UNICEF

 2. Ammestry USA

3. World Wildlife Federation

Still pondering? Maybe this would change your mind.

It’s your move now, NFPs.

Either start pinning or start panicking when you are the last one behind.

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