Unless you have been living in a cave, you would definitely heard of Pinterest.

But it seems like non-for-profit (NFP) really do live in a cave.

A quick look at ProBono Australia news shows that only a handful of NFPs use Pinterest, probably due to the lack of Australian users:

Okay, let’s not talk about Facebook and Twitter since it’s really over populated now (information overload anyone?)

But for those NFPs who haven had a social media account yet, this is a really good time to start.

So, stubborn NFPs! Hear me out!

Here aree FIVE benefits of using Pinterest:

  1. an online fundraising catalog feature (one of the best reasons to start)
  2. it’s FREE!
  3. increase website traffic to your official webpage
  4. connect with a huge pool of audiences (11.7 million users from U.S and 86% are female!)
  5. Good space for story-telling

With Pinterest just starting to build up on their community, don’t you think being the ‘first generation’ of Pinterest could really boost your organisation’s reputation?

Also, the tendency of people passing along your pinboard is really high within this small community.

I believe that in the near future Pinterest can even take over Facebook and Twitter, since it has these interesting features:

    • leaving comments and liking the pin
    • re-pinning (similar to re-tweeting)
    • pinning what we posted on their own personal board
    • can upload pictures and videos into categories of different “boards”
    • easy to navigate

Don’t you think having a virtual pinboard that is free, boosts awareness and involves a huge community is really, really tempting?

Oh and did I forget to mention that it is totally FREE?

Here are some smart NFPs who already embrace Pinterest:


 2. Ammestry USA

3. World Wildlife Federation

Still pondering? Maybe this would change your mind.

It’s your move now, NFPs.

Either start pinning or start panicking when you are the last one behind.


Power to the people. For the past 20 years, the Internet has reigned supreme.

Everybody has a voice. Anyone can be God. Or can they?

Look at this video. Username MrJtuso commented “Snorlax, I choose you!” and has 13 green thumbs up. A normal person became God on the Internet by influencing 13 people to make fun of the uploader.

The uploader, Katie? She was once God by uploading her video on the Internet. Now, she’s the victim.

Which brings me to the case of some not-for-profits (NFP) that would rather jump off a cliff than use social media.

Every time you upload something online, you lose control over that item/picture/video. There is no such thing as privacy. I learnt the hard way. My mom uploaded a naked picture of me when I was a kid on Facebook (but that’s a whole other story).

For NFPs that deal with children or people with a disability, it’s hard to upload something sensitive online without worrying about flamers or trolls.

Look at Invisible Children. They posted a KONY 2012 video to spread awareness and to get donations. Innovative or just unethical?

Not only is their organisation being condemned, people who support them are criticised and made fun of as well.

It’s quite ironical. The more you hate something, the more you create awareness. I guess what my PR lecturer said is true, ‘bad publicity is still publicity’.

But there is an advantage of social media. Even though Invisible Children have received so many negative feedbacks, they reached their main objective which is to make Joseph Kony famous.

I mean, look at their video hits, over 89 million views!!! Try to go outside the streets today and ask anyone if they know about Kony. I bet you 10 bucks that 9 out of 10 people would.

My turn to play God now. Here are a few questions for you to ponder:

  1. Should NFPs take that leap of faith and jump on the social media bandwagon?
  2. Or should NFPs avoid social media like a plague and remain with offline marketing strategy?
  3. Or should N4Ps just jump off a cliff?

Not everyone loves social media. Many not-for-profit (NFP) organisations don’t.

Recent research shows that 25 percent of Australia NFPs doesn’t use social media, while only 5 percent replaced their existing methods of marketing and fundraising with social media.

So, why isn’t social media loved by everyone?

Is it because there are too many old greasy people who doesn’t like new technology?

Or is it because younger people nowadays are just not interested in volunteering work?

But come on, guys! We are no longer in the older days where Internet, computers and new media are a form of privilege.

Today, anyone can access the Internet anywhere at anytime.

Being old is not an excuse. I believe that you are never too late to learn something new.

There are currently thousands of free social media out there in the World Wide Web, easily accessible and easy to create one.

All you will need is an e-mail address (duh), and a willingness to learn how to navigate something new.

So what do you guys think?

Should NFPs start to rise up to the new technologies, or should they continue to stay with the stone age?

I would love to hear what you guys gotta say on this topic, so cast your opinion on the poll below (or better yet, leave a comment)!

This blog will be focusing on Web 2.0 issues in the industry of not-for-profit (NFP).

As a PR student, I will be writing on how NFP organisations are affected by social media, whether they are aware of it or not.

Comments, criticism and discussion are welcome!